Committed To Success

Built by franchisees, for franchisees.

​When the husband-and-wife team and co-CEOs Guy and Stephanie Coffey founded the first Frenchies Modern Nail Care in Littleton, Colorado in 2014, their mission was to revolutionize the nail care industry for not only guests and nail specialists, but also for franchise owners. Luckily, the duo certainly weren’t strangers to the franchising industry. By leveraging their ownership experience as multi-unit owners of Anytime Fitness, as well as Stephanie Coffey’s expertise gained as President of Waxing the City, the couple had all the expertise they needed to create a winning franchise opportunity within the highly fragmented nail care industry. Today, Frenchies has grown to include 25 locations across the country and is now aiming to sell an additional 10 units by the end of 2024.

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Guy & Stephanie Coffey, FOUNDERS & CEOs

We’ve continued to attract savvy franchise owners because they understand that this is a very blue water opportunity,” said Guy Coffey. “The nail care industry has grown to a $29 billion market today and it is way too big and way too fragmented to not have a national leader. Plus, consumers are really tired of bad nail salon experiences. Frenchies is ready to change all of that. This brand is owned by a team of franchising experts with 78 years of collective experience who understand how to turn an underserved market niche like nails into a truly exciting business opportunity.”

THE INDUSTRY NUMBERS

Strong Industry. Strong Opportunities.

​A Growing Industry

Nail services make up $29.1 billion, or 97.3%, of the $29.9 billion personal nails and waxing salon industry.

$31.3 billion

The market is forecast to grow at a CAGR of 1.0% to $31.3 billion over the five years to 2028.

Nationwide Opportunities

Opportunities are available nationwide, with few—or no—recognized brands in most markets*.

Affordable Luxury

Nail services are an affordable luxury with consumers looking to “protect the pretty” even if other discretionary spending is restricted*.

Future Proof

The consumer base for nail services spans generations, genders, and cultural lines.

Good Health

Healthy foot care is increasingly important for all ages, but is especially desired by baby boomers and people with certain health conditions.

HOW WE SUPPORT YOU

We’ve Got You Covered

We provide loads of support and training to make it as easy as possible for you to start up your own Frenchies. Don’t worry if you’ve never worked in nail care — we’ll teach you everything you need to know. We will help guide your success from day one. We’ll show you the ropes and help you navigate any challenges you might face now or in the future.

Location & Lease
Our real estate advisory firm will help find the perfect location for your new business, and we’ll also help you negotiate a good lease.
Build-out & Equipment
We’ve got it dialed in. We’ve partnered with the best vendors to design the perfect Frenchies space. We’ll help you adapt these designs to optimize your unique space.
Hiring & Training
By the time your grand opening comes around, you and your staff will be ready to rock since we train all of your initial hires — including you on how to manage a Frenchies efficiently.
Operations Optimization
We have all the tools and protocols you’ll need to run day-to-day operations. We’ll teach you the fundamentals of running a successful Frenchies business.
Building The Buzz
We’ve created step-by-step marketing programs to get the word out about your new Frenchies studio. You’ll have all the creative assets available at your fingertips to hit the ground running.
On-Going Support
We’ve got your back from day one. We coach and support you on day-to-day operations, staff engagement, guest care essentials, studio tracking metrics, and so much more. We also have the protocols, policies, and procedures for every situation accessible on a private, franchisee intranet.

STEP TO OWNERSHIP

Six Steps To Frenchies Ownership

You’ve done your research. You’re excited. And you’re ready to become a Frenchies partner. Now what?
Here are your next steps to a Frenchies franchise:

​​Initial Inquiry

Reach out to us to express your interest and learn more about the Frenchies franchise opportunity.

Discovery

In-depth discussions to help you understand the Frenchies brand and your potential role.

Qualification

Review of financial qualifications and mutual alignment of goals.

Commitment

Meet and Greet Leadership at Discovery Day followed by formal approval.

Agreement

Finalize your commitment and sign the franchise agreement.

Launch

Receive comprehensive training, set up your studio, and start your Frenchies franchise.

FRENCHIES leadership team

Leading The Vision

At Frenchies, we are revolutionizing hand and foot care with a new kind of nail care franchise that does things differently. Meet our team of creative, bold, smart (and fun, of course!) visionaries who are blazing the way to a better nail care experience.

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Guy Coffey
Co-Founder
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Stephanie Coffey
Co-Founder
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Scot Cannon
Brand Leader
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Kayla Bramlet
Master Teacher
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