OWN A FRENCHIES
No Faking It: Fastest Growing Franchise in the Booming Nail Salon Franchise Segment
Built by Multi-Unit Fitness Franchisees, Frenchies is positioned to disrupt and define wellness.
Want to join the journey?
No Faking It: Fastest Growing Franchise in the Booming Nail Salon Franchise Segment
Built by Multi-Unit Fitness Franchisees, Frenchies is positioned to disrupt and define wellness.
Want to join the journey?
Built By Franchisees, For Franchisees
23-unit Frenchies Modern Nail Care increased systemwide revenue 30%+ in 2022, is gearing up for widespread franchise expansion, aiming to award 10 additional units by the end of 2023.
When the husband-and-wife team and co-CEOs Guy and Stephanie Coffey founded the first Frenchies Modern Nail Care in Littleton, Colorado in 2014, their mission was to revolutionize the nail care industry for not only guests and nail specialists, but also for franchise owners. Luckily, the duo certainly weren’t strangers to the franchising industry. By leveraging their ownership experience as multi-unit owners of Anytime Fitness, as well as Stephanie Coffey’s expertise gained as President of Waxing the City, the couple had all the expertise they needed to create a winning franchise opportunity within the highly fragmented nail care industry. Today, Frenchies has grown to include 23 locations across the country and is now aiming to sell an additional 10 units by the end of 2023.
“We’ve continued to attract savvy franchise owners because they understand that this is a very blue water opportunity,” said Guy Coffey. “The nail care industry has grown to a $20 billion market today and it is way too big and way too fragmented to not have a national leader. Plus, consumers are really tired of bad nail salon experiences. Frenchies is ready to change all of that. This brand is owned by a team of franchising experts with 78 years of collective experience who understand how to turn an underserved market niche like nails into a truly exciting business opportunity.”
ABOUT THE
INDUSTRY
The nail industry by the numbers:
- Nail services make up $12.8B of the $13.3B Personal Nails and Waxing Salons industry*
- The global spa/salon market is forecast to grow at a compound annual growth rate (CAGR) of 5.66% from 2017 to 2021*
- Opportunities are available nationwide, with few—or no—recognized brands in most markets*
- Nail services are an affordable luxury with consumers looking to “protect the pretty” even if other discretionary spending is restricted*
- The consumer base for nail services spans generations, genders, and cultural lines
- Healthy foot care is increasingly important for all ages, but is especially desired by baby boomers and people with certain health conditions
*Day Spa & Nail Salon Franchises in the US – Industry Data & Trends | IBISWorld
ABOUT THE
INDUSTRY
STRONG INDUSTRY. STRONG OPPORTUNITIES.
The nail industry by the numbers:
- Nail services make up $12.8B of the $13.3B Personal Nails and Waxing Salons industry*
- The global spa/salon market is forecast to grow at a compound annual growth rate (CAGR) of 5.66% from 2017 to 2021*
- Opportunities are available nationwide, with few—or no—recognized brands in most markets*
- Nail services are an affordable luxury with consumers looking to “protect the pretty” even if other discretionary spending is restricted*
- The consumer base for nail services spans generations, genders, and cultural lines
- Healthy foot care is increasingly important for all ages, but is especially desired by baby boomers and people with certain health conditions
* IBISWorld
Built By Franchisees, For Franchisees
23-unit Frenchies Modern Nail Care increased systemwide revenue 30%+ in 2022, is gearing up for widespread franchise expansion, aiming to award 10 additional units by the end of 2023.
When the husband-and-wife team and co-CEOs Guy and Stephanie Coffey founded the first Frenchies Modern Nail Care in Littleton, Colorado in 2014, their mission was to revolutionize the nail care industry for not only guests and nail specialists, but also for franchise owners. Luckily, the duo certainly weren’t strangers to the franchising industry. By leveraging their ownership experience as multi-unit owners of Anytime Fitness, as well as Stephanie Coffey’s expertise gained as President of Waxing the City, the couple had all the expertise they needed to create a winning franchise opportunity within the highly fragmented nail care industry. Today, Frenchies has grown to include 23 locations across the country and is now aiming to sell an additional 10 units by the end of 2023.
“We’ve continued to attract savvy franchise owners because they understand that this is a very blue water opportunity,” said Guy Coffey. “The nail care industry has grown to a $20 billion market today and it is way too big and way too fragmented to not have a national leader. Plus, consumers are really tired of bad nail salon experiences. Frenchies is ready to change all of that. This brand is owned by a team of franchising experts with 78 years of collective experience who understand how to turn an underserved market niche like nails into a truly exciting business opportunity.”
ABOUT THE NAIL INDUSTRY*
$12.8+ Billion
U.S. Annual Revenue
High Demand Across All Ages & Genders
Industry in Extended
Growth Stage
Highly Repetitive Services
2+ Appts/Month
*IBISWorld
HOW WE
SUPPORT YOU
WE’VE GOT YOU.
We provide loads of support and training to make it as easy as possible for you to start up your own Frenchies. Don’t worry if you’ve never worked in nail care—we’ll teach you everything you need to know.
We will help guide your success from day one. We’ll show you the ropes and help you navigate any challenges you might face now or in the future. At Frenchies, we’ll help you with:
LOCATION
We work with the best real estate brokers to help find the perfect location for your new business and provide guidance on how to negotiate a good lease.
BUILD-OUT AND EQUIPMENT
We’ve got it dialed in. We’ve partnered with the best vendors to design the perfect Frenchies space. We’ll help you adapt these designs to optimize your unique space.
HIRING AND TRAINING
By the time your studio opening comes around, you’ll be ready to rock since we train you, your manager, and initial hires —on our tried and true best practices for studio operations.
OPERATIONS OPTIMIZATION
We have all the tools and protocols you’ll need to run day-to-day operations. We’ll teach you the fundamentals of running a successful Frenchies business.
BUILDING THE BUZZ
We’ve created step-by-step marketing programs to get the word out about your new Frenchies studio. You’ll have all the creative assets available at your fingertips to hit the ground running.
ON-GOING SUPPORT
We’ve got your back from day one. We coach and support you on day-to-day operations, staff engagement, guest care essentials, studio tracking metrics, and so much more. We also have the protocols, policies, and procedures for every situation accessible on a private, franchisee intranet.
STEPS TO
OWNERSHIP
FIVE STEPS TO FRENCHIES.
You’ve done your research. You’re super excited. And you’re ready to become a Frenchies franchisee. Now what?
Here are your next steps to a Frenchies franchise:
- Read and reach out
Browse around the website for a closer look at the Frenchies opportunity. If you love what you learn—and we think you will—request more information through the form below. A member of the Frenchies Expansion Team will be in touch shortly!
- Let’s chat
When we connect, you’ll get an in-depth look at what it’s like to be a
franchisee , and we’ll get a better idea if you’re a good fit for Frenchies. If it feels like a match, you’ll continue with the pre-qualification process, including the submission of a credit application. - Take a deeper dive
If you get a green light on your credit application, we’ll share our Franchise Disclosure Document (FDD) with you. The FDD covers all aspects of Frenchies ownership, so you’ll want to give it a thorough read. You may also want to share it with a trusted advisor or attorney.
- Discover more… in person
You’ve been pre-qualified, so what’s next? Meeting each other, of course! By attending Frenchies Discovery Day, you get to experience Frenchies, meet the founders and executive team, and hear about all of the ways we support you as a
franchisee . It’s the final step of approval—for both of us. - Sign and celebrate!
After signing your Franchise Agreement, you’re officially a
franchisee and the journey to studio opening begins. And we’re here to guide you along the way! Highlights include: finding your perfect location, building out a modern and upscale studio, hiring and training a team, and getting the word out in your community.
STEPS TO
OWNERSHIP
FIVE STEPS TO FRENCHIES.
You’ve done your research. You’re super excited. And you’re ready to become a Frenchies franchisee. Now what?
Here are your next steps to a Frenchies franchise:
- Read and reach out
Browse around the website for a closer look at the Frenchies opportunity. If you love what you learn—and we think you will—request more information through the form below. A member of the Frenchies Expansion Team will be in touch shortly!
- Let’s chat
When we connect, you’ll get an in-depth look at what it’s like to be a franchisee, and we’ll get a better idea if you’re a good fit for Frenchies. If it feels like a match, you’ll continue with the pre-qualification process, including the submission of a credit application.
- Take a deeper dive
If you get a green light on your credit application, we’ll share our Franchise Disclosure Document (FDD) with you. The FDD covers all aspects of Frenchies ownership, so you’ll want to give it a thorough read. You may also want to share it with a trusted advisor or attorney.
- Discover more… in person
You’ve been pre-qualified, so what’s next? Meeting each other, of course! By attending Frenchies Discovery Day, you get to experience Frenchies, meet the founders and executive team, and hear about all of the ways we support you as a franchisee. It’s the final step of approval—for both of us.
- Sign and celebrate!
After signing your Franchise Agreement, you’re officially a franchisee and the journey to studio opening begins. And we’re here to guide you along the way! Highlights include: finding your perfect location, building out a modern and upscale studio, hiring and training a team, and getting the word out in your community.
HOW WE
SUPPORT YOU
We provide loads of support and training to make it as easy as possible for you to start up your own Frenchies. Don’t worry if you’ve never worked in nail care — we’ll teach you everything you need to know.
We will help guide your success from day one. We’ll show you the ropes and help you navigate any challenges you might face now or in the future. At Frenchies, we’ll help you with:
LOCATION
We work with the best real estate brokers to help find the perfect location for your new business and provide guidance on how to negotiate a good lease.
BUILD-OUT AND EQUIPMENT
We’ve got it dialed in. We’ve partnered with the best vendors to design the perfect Frenchies space. We’ll help you adapt these designs to optimize your unique space.
HIRING AND TRAINING
By the time your studio opening comes around, you’ll be ready to rock since we train you, your manager, and initial hires —on our tried and true best practices for studio operations.
OPERATIONS OPTIMIZATION
We have all the tools and protocols you’ll need to run day-to-day operations. We’ll teach you the fundamentals of running a successful Frenchies business.
BUILDING THE BUZZ
We’ve created step-by-step marketing programs to get the word out about your new Frenchies studio. You’ll have all the creative assets available at your fingertips to hit the ground running.
ON-GOING SUPPORT
We’ve got your back from day one. We coach and support you on day-to-day operations, staff engagement, guest care essentials, studio tracking metrics, and so much more. We also have the protocols, policies, and procedures for every situation accessible on a private, franchisee intranet.
FRENCHIES
LEADERSHIP TEAM
Stephanie Coffey
Co-Founder / Boss Lady
Stephanie—along with her husband and co-founder, Guy—gave our company life. Naturally, she’s gaga about Frenchies, and she shouts it from the [Colorado] mountaintops to help franchisees across the U.S. discover their passion—and a pretty smart business opportunity—by owning a Frenchies studio of their own. Beyond revolutionizing nail care, Stephanie gets jazzed up about summertime shenanigans at the family cabin, her two sons’ and hubby’s hockey games, and lazy Sunday brunches on the deck with friends and family.
If Stephanie were a nail polish, she’d be:
CND Creekside. (“It is a pretty blue …and blue is our signature color. But of course, I need to add some fun ombre shimmer to give it that special little bling.”)
Guy Coffey
Co-Founder / Chief Whatever It Takes Officer
If we need it done, Guy is on it. Six years ago, he jumped into the nail industry after a 20-year career in fitness—and his zest for helping people feel and look good has never been stronger. When he and co-founder Stephanie (his better half) launched Frenchies, it was more than a business move, it was a chance to change an industry and “improve a lot of people’s lives.” Guy is a protector of profits and nets—he’s been a hockey goalie since he was four years old and enjoys tossing around the puck on the daily with his two sons.
If Guy were a nail polish, he’d be:
Lincoln Park After Dark (“Lincoln Park is in Chicago, and red tone is in the Chicago Blackhawks team colors. Sometimes I get this color painted on my left big toe.”)
Scot Cannon
Head Honcho of Field Operations
Scot knows that shaking up an industry—especially one as big as the nail industry—is no easy feat. But he’s game—no, he’s PUMPED—to be part of the Frenchies nail care revolution. If you’re a franchisee, he’s got your back. He pulls from years of business development experience to make sure our franchisees have everything they need to get their studios up, running and in full stride. A proud New Orleanian (did we say that right?), Scot lives and breathes Saints football (“Who Dat?!”). He’s also his athletic kids’ biggest fan—he’s a sideline staple as coach or lead cheerleader.
If Scot were a nail polish, he’d be:
No Room for the Blues (“Unless it’s one of the Frenchies’ signature blue colors. I’ll always make room for that blue.”)
Stacy Stout
Chief Storyteller / Marketing Guru
Your brand is everything. That’s Stacy’s mantra, and she’s stickin’ to it. She’s an expert at helping Frenchies share our story in the marketplace, and she makes sure we live our brand consistently in everything we do. When she’s not engulfed in brand messaging and marketing strategy, she fills her time hanging with her kids (“they’re super cool people!”), enjoying cocktails with friends, and being walked by her two big-as-bears, but cuddly-as-teddy-bears Bernese Mountain dogs.
If Stacy were a nail polish, she’d be:
Never a Dulles Moment
Kayla Bramlet
Master Teacher of the Frenchies Method
We’re committed to providing an enjoyable experience for all. And for Kayla, that begins with our employees. She coaches franchisees and managers on the ins and outs of creating the legit Frenchies experience, and she teaches our talented nail pros how to work their magic in a way that’s purely Frenchies. The Colorado mountains and backyard barbecues are her happy places—but as long as she’s with family, she’s all good.
If Kayla were a nail polish, she’d be:
No Room for the Blues
Chelsea Nadeau
Queen of Gold Standards
At Frenchies, we’ve got standards. HIGH standards. And Chelsea’s job is to make sure that each franchisee and employee is living up to them, every minute of every day. Because at Frenchies, consistent quality nail experiences are kinda our thing. When she’s not in compliance mode, you might find Chelsea snuggled up with her pet bunny while reading a British history book or streaming a documentary on the English monarchy. After all, who isn’t fascinated with the Royal Family?
If Chelsea were a nail polish, she’d be:
Dreamcatcher